Senior Manager Experience Design

We’re one of Australia’s most trusted brands. Being member-owned, every decision we make has people and our community at its heart. From legendary roadside assistance to our electric vehicle charging network, holiday parks and resorts, car rentals, harbour transport and ocean cruising, we are striving to make a difference that contributes to a brighter shared future for all Australians.

Forget what you thought you knew about the NRMA. Look on the inside and you’ll discover that life with us is more than just a job – it’s your chance to make a difference, together.

As the Senior Manager Experience Design, you will lead the strategic direction and delivery of exceptional customer experiences across digital channels and broader service ecosystems. Reporting to the GM Digital and leading a team of 5 direct reports, you will:

• Translate intent and insight into scalable digital experience principles, frameworks and interaction patterns
• Mentor and guide a team of UX & UI designers, setting the strategic direction for digital touchpoints
• Ensure all experiences are intuitive, accessible, and aligned with customer needs
• Lead service designers in applying customer insights, journey mapping, and design thinking to identify opportunities for innovation
• Evolve and govern the digital design system for consistency and scalability, leveraging opportunities for AI-driven efficiency.
• Facilitate agile squad delivery, oversee design processes, and ensure consistent application of design systems and standards.
• Monitor and analyse digital experiences, using data-driven insights to optimise user experience and drive engagement.
• Foster a culture of experimentation, staying ahead of emerging trends and technologies, including AI.

What You'll Bring

• Bachelor’s degree in design or a related field
• Minimum 10 years’ experience in digital design, including mobile app design
• Minimum 5 years’ experience delivering in agile methodology.
• Proven leadership experience managing design teams and overseeing digital projects in an agile delivery environment
• Strong background in digital UX/UI design across web and mobile platforms.
• Deep understanding of human centred design, design thinking, and end-to-end service design
• Proficiency in design tools such as Figma; familiarity with research and journey mapping tools
• Strong analytical skills, with experience in data-driven decision-making and performance optimisation
• Excellent leadership, communication, and stakeholder management skills
• Strategic thinker with strong problem-solving ability and attention to detail

What's in it for you?

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts
• Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Discounts on a range of NRMA personal insurance products including car, home & travel
• Grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know You Belong

We’re for inclusion, diversity and representing the members, guests, customers and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

As part of our recruitment process, successful applicants will be required to complete pre-employment checks.

Join the NRMA and grow your career with us. Apply now, we cannot wait to hear from you or visit our careers site to find out more!

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.