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Product Owner, Growth and Conversion

Lisa Smith Hi I'm
Posted by Lisa Smith
  1. NRMA Parks and Resorts
  2. Digital and Marketing
  3. Coolangatta
  4. Full-time

Company Description

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences. Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.

Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk or feel the sand between your toes during your lunch time walk!


Job Description

  • Find your balance: Enjoy hybrid working and perks that make life sweeter
  • Know you belong: You’ll join a culture that celebrates you for you. Diversity isn’t just a buzzword here—it’s our strength.
  • Grow your career: We’re an ambitious, expanding business with endless pathways. Whether you want to deepen your digital expertise or explore new horizons, we’ll help you build a career you’re proud of.

What you will do (besides watching whales from your desk)

Are you ready to turn clicks into campers? We’re looking for a digital dynamo to join our Marketing team, in this newly created, Full-Time position!  If you live for A/B testing, dream in user journeys, and get a thrill from turning browsers into bookers, this might just be your next adventure.

In this role, you’ll take the reins of our conversion optimisation roadmap, collaborating with stakeholders across the business to bring ideas to life—from concept to launch. You’ll be the go-to for translating big-picture strategy into actionable features, user stories, and test criteria, all while championing a test-and-learn mindset.

With your finger on the pulse of user behaviour and digital trends, you’ll prioritise the sprint backlog, balance stakeholder needs, and work closely with cross-functional teams and system owners. A key part of your mission will be to optimise the online purchase path for our Business-to-Consumer products, ensuring a seamless and intuitive booking experience that turns curious clickers into happy holidaymakers. You’ll also lead the charge on go-to-market plans, track post-launch performance, and ensure every digital touchpoint is primed for growth.

What you will bring

  • 3+ years in Product Management or Product Development.
  • A proven track record in conversion optimisation (yes, we mean A/B testing wizardry).
  • Experience working with cross-functional teams and launching digital products.
  • A customer-first mindset and a passion for data-driven decision making.
  • Bonus points if you’ve worked with headless CMS or in the tourism/holiday park industry.
  • Excellent communication skills—you can talk tech with devs and strategy with execs.

What’s in it for you? 

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

  • Progressive flexibility, leave and well-being benefits to balance all of life's priorities
  • Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
  • Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
  • Discounts on a range of NRMA personal insurance products including car, home & travel
  • Grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong

We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team. 

Sound like your kind of gig?  If you’re nodding along and already mentally optimising our website, we want to hear from you.  Apply now and help us turn great holidays into even greater digital experiences.

As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies

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