Performance Marketing Manager

With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.

Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.

• Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
• We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance

Ready to turn digital dials and make a splash in the world of performance marketing?
If you dream in data, thrive on campaign wins, and can juggle agency partners while keeping your eye on the prize (hello, commercial targets!), NRMA Parks & Resorts wants you on our team.  Reporting to the Digital and Engagement Manager, you will contribute to the delivery of the organisation’s digital marketing strategy to ensure that we are sufficiently and appropriately represented across digital channels, as well as accountable for the delivery of lead generation and commercial targets.

What You’ll Do

• Own the Digital Stage: Manage and optimise digital marketing campaigns from concept to post-campaign review—always with a test-and-learn mindset.
• Lead the Charge: Drive online traffic and lead generation through smart search initiatives and performance media.
• Keep the Wheels Turning: Juggle relationships with key stakeholders, media, and advertising agencies like a pro.
• Budget Boss: Be accountable for performance media budgets, ensuring every dollar works hard.
• Strategy Shaper: Contribute to the broader marketing strategy and develop digital marketing plans that make our brands stand out.
• Agency Whisperer: Manage digital agencies, track retainer hours, and ensure deliverables are on point.
• Data Detective: Measure, analyse, and report on campaign effectiveness, turning insights into action.
• Champion Collaboration: Support colleagues, share expertise, and help foster a digital-first, data-driven team culture.

What You’ll Bring

• 3–5 years’ experience in digital marketing and/or media roles
• A proven record in developing and implementing performance strategies that deliver real commercial results
• Strong stakeholder management and communication skills (you’re as comfortable in the boardroom as you are in a brainstorm)
• Deep experience with performance media and campaign metrics, with a focus on revenue outcomes
• Advanced skills in Google Analytics and Google Data Studio
• Experience briefing and managing media agencies
• Bonus points for tertiary qualifications and/or experience in motoring, travel, or tourism

What’s in it for you? 

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities
• Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Discounts on a range of NRMA personal insurance products including car, home & travel
• Grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong:

We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team. 

Are you nodding your head as you read this?  Ready to roll up your sleeves and really make a difference?  Apply now, we cannot wait to hear from you or visit our careers site to find out more!

As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes