Media Advisor

We’re one of Australia’s most trusted brands. Being Member-owned, every decision we make has people and our community at its heart. From our legendary Roadside assistance to electric vehicle charging networks, holiday parks and lodges,  car rentals, and harbour transport and  ocean cruising we are striving to make a difference that contributes to a brighter shared future for all Australians.

Forget what you thought you knew about the NRMA – take a look on the inside and you’ll discover that life with us is more than just a job – it’s your chance to make a difference together.

• Utilise your expertise in media relations, proactive PR campaigns and strong stakeholder relationships
• Unique opportunity to manage and execute the campaign strategy and media opportunities for one of Australia’s most well-known brands dealing with a raft of policy-related topics!
• Join one of Australia’s most recognised media teams with a united purpose to influence the news cycle and help people explore and make a positive impact across communities

What You'll Do

We currently have a 12-month parental leave cover contract for an experienced Media Advisor to join our Media and Corporate Affairs team to manage the NRMA’s relations with key media, manage reactive media enquiries, devise and execute large public relations campaigns that focus on major policy initiatives and provide strategic support and advice to the NRMA Board and management.

Reporting to the Head of Media, this role is based from our Sydney CBD office.  There is a requirement that you must have the flexibility to travel statewide as issues arise and at short notice, as well as the ability to meet strict deadlines to deliver media communications, manage events and initiatives. This role requires 24/7 availability to handle unscheduled media coverage.

Your key responsibilities will include, but not limited to:

• Execute NRMA’s broad campaign strategy and generate extensive media coverage for NRMA’s advocacy, with a focus on regional, industry and metropolitan media
• Identify and execute proactive and reactive media opportunities for NRMA’s advocacy issues
• Provide executive communications support through speech writing and feature writing for internal and external publications
• React and respond to external media interest by devising key messages and brief spokespeople in order to maintain and enhance positive brand values
• Build and maintain effective relationships with key media for the purpose of generating positive media coverage for NRMA
• Advise NRMA Business managers on media communications issues by attending briefing and planning sessions, researching and drafting materials, providing editorial support and developing communications strategies
• Provide extra support to the Media Team to execute advocacy and corporate communications goals when necessary.

What You’ll Bring

• Tertiary qualifications in communication and/or equivalent relevant experience
• 5+ years’ proven experience in print & media, corporate affairs and politics
• Demonstrated success in an organisational communications role, ideally within a large and complex organisation experiencing significant change
• Proven editorial experience of media communications
• Proven experience of managing multiple stakeholders concurrently on a range of issues
• Experience of managing competing interests simultaneously
• Project management and time management skills
• Proven ability to deliver expert recommendations and successful media strategies
• Strong interpersonal and influencing skills at all levels in business
• Proven effective strategic analysis, planning and advisory skills, combined with creative problem-solving skills, for delivering successful strategies, solutions and expert recommendations (desirable not essential)

What's in it for you?

At the NRMA we aren’t just about discounts (although you do get these). We know everyone leads unique lives, and it’s about those things that add up to make life both at work and outside of work just right for you. 

• Progressive flexibility, leave and well-being benefits to balance all of life's priorities
• Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Discounts on all NRMA insurance products including car, home & travel
• Opens the door to potential other opportunities across the NRMA

At the NRMA inclusion and diversity are part of our DNA. Together, we continue to build an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. It fuels our innovation, promotes flexible ways of working and connects us closer to our members and the communities we serve.

• We made the 2022 AFR Boss Best Places to Work List
• Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality
• Certified as a Family Inclusive Workplace
• Awarded 2022 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer

Successful applicants will be required to complete pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.