Marketing Manager - Motoring

We're one of Australia’s most trusted brands and proudly member-owned, with our people and community at the heart of everything we do. From our legendary Roadside assistance to electric vehicle charging networks, the NRMA Group also owns and operates NRMA Parks and Resorts, SIXT car rental, My Fast Ferry & Fantasea Cruises. That’s why a career with us means creating the future you want, while helping the NRMA Group to keep moving Australia forward. Together, we can make a difference. 

In this exciting role, you will drive strategic marketing solutions to help NRMA achieve objectives and targets, specifically in relation to our roadside and motoring portfolio. The role is responsible for leading the annual marketing plan for motoring products, and other roadside initiatives as required, to achieve demand (lead generation), acquisition & retention targets.

This role works with the business stakeholders to assist on the creation of compelling offers, propositions & communication channels to meet these targets and by developing and executing best in class marketing campaigns within the marketing budget. Enjoy working permanent full time, or 4 days a week on a part-time basis – 2 WFH and 2 in the office.

What You'll Do

• Manage the product portfolio communications platform across Media, Comms and Creative
• Work with Product Managers and Sales & Operations team to develop and test compelling product propositions, offers and channel mix as part of product proposition
• Develop segmented campaigns or testing based on prior learnings and identified opportunities
• Work closely with the Data team to use data analytics and test and learn methodologies across media and owned channels to help direct future campaigns
• Development and overseeing of end-to end batteries and other roadside/motoring products marketing campaigns across all relevant media channels
• Maintain spend within batteries and other motoring products budget for annual business planning approval

What You'll Bring

• Tertiary level qualification in marketing or business
• 5+ years’ experience specifically in marketing
• Exceptional stakeholder management skills at all levels
• Experience in developing annual marketing communications plans and reports
• Experience in budget preparation and tracking
• Experience managing cross functional teams
• Strong numerical and analytical skills
• Strong influencing and persuasion skills
• Ability to develop strategic plans and drive the marketing strategy agenda for portfolio
• Ideally experience with Google Looker Studio, META and / or Braze but not essential

What's in it for you?

At the NRMA we aren’t just about discounts (although you do get these). We know everyone leads unique lives, and it’s about those things that add up to make life both at work and outside of work just right for you.

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Opens the door to other opportunities across the NRMA Group

Know You Belong

We’re for inclusion, diversity and representing the members, guests, customers and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

Join NRMA and grow your career with one of Australia’s most trusted brands. Apply now or visit our careers site to find out more!

Successful applicants will be required to complete pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.