Digital Optimisation Manager

We're one of Australia's most trusted brands and proudly member owned, with our people and community at the heart of everything we do. From our legendary Roadside assistance to electric vehicle charging networks, the NRMA Group also owns and operates NRMA Parks and Resorts, SIXT car rental, My Fast Ferry & Fantasea Cruising.

That's why a career with us means creating the future you want, while helping the NRMA Group to keep moving Australia forward. Together, we can make a difference.

This exciting 12 month maximum term contract opportunity will see you champion all things related to the customer online journey and contribute to the NRMA’s broader Digital strategy, delivering first-class digital experiences through effective content production and user experience enhancement.

You will be responsible for improving the performance of the NRMA’s digital assets including website, app and online marketing campaigns. You will leverage your digital experience, CMS expertise and analytics prowess to identify breakpoints in our digital customer experience and drive solutions to increase conversion and deliver a better digital customer experience for our members.

What you'll do

• Experience managing, optimising and personalising A/B tests on website from inception to completion including identifying and prioritising opportunities
• Content and Mobile optimisation, ensuring all digital content is relevant and digital assets are fully optimised for mobile devices to cater to our mobile users.
• Work closely with Product, Marketing and Content team to produce or update content articles, and marketing campaigns across web and app.
• Work with Search team to ensure all content and structure is optimised for SEO to on deliver organic reach KPIs
• Liaise with the digital and data reporting teams to build digital dashboards that report back to the business on the digital performance of NRMA membership products.

What you'll bring

• Proven experience (3+ years) working with a Content Management System (CMS) or equivalent
• Specific experience with Sitecore will be highly regarded
• Experience in Content Rate Optimisation, working with UX designers and a track record of successful optimisation initiatives
• Experience with auditing and monitoring digital channels using data analytics tools - Google analytics experience or knowledge of web analytics and goal tracking
• Understanding of best practices for digital assets such as website and app, ideally any ecommerce experience/knowledge will be advantageous
• A can-do attitude that values team culture and loves being part of a team

What's in it for you?

At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Complimentary myNRMA Rewards membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2,000
• Potential to grow, progress or relocate your career and move around the NRMA Group or different locations with us

Know you belong

We’re for inclusion, diversity and representing the members, guests, customers and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be a part of our team.

Apply today

Join the NRMA and grow your career with us. Apply now or visit our careers site to find out more!

As part of our recruitment process, successful applicants will be required to complete pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.