Content Optimisation Manager
This vacancy has now expired. Please see similar roles below...
- Are you a strategic marketing leader with a passion for driving growth through data-driven decision making?
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance.
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
Company Description
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.
Owned by the NRMA Group, one of Australia’s most trusted brands and its largest Member-owned organisations, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature.
What you’ll do
We are seeking an experienced Content & Optimisation Manager to be responsible for and oversee the planning, scheduling, and strategy of all content across NRMA Parks and Resorts’ customer lifecycle. This role manages content for organic, owned, and below-the-line (BTL) channels, ensuring a cohesive and engaging experience that drives conversions at key touchpoints. You will play a key role in developing data-driven content strategies and optimising the customer journey. Supported by internal stakeholders, you’ll produce high-quality collateral to support direct mail, promotional material, and point-of-sale marketing. You will also:
- Develop and execute comprehensive content strategies that support customer lifecycle goals, from discovery to booking and retention.
- Own the planning and management of content schedules and calendars, ensuring alignment with business objectives and campaign priorities.
- Lead content planning processes, integrating insights from internal teams (e.g., Data Analyst, Marketing Team).
- Design content frameworks tailored to key customer segments, aligning them with broader marketing strategies.
- Collaborate with the SEO strategy team to embed optimisation insights into planning and execution.
- Ensure a unified tone, style, and quality across all content, maintaining brand consistency.
- Strategically map content touchpoints across the customer journey to identify opportunities for engagement and conversion.
- Design and implement targeted BTL marketing campaigns, including:
- Direct mail campaigns to reach key customer segments.
- Promotional material development to support sales and campaigns.
- Point-of-sale marketing to drive bookings and engagement.
- High-quality collateral that aligns with content strategy and enhances customer touchpoints.
- Manage relationships with BTL marketing vendors and agencies, ensuring timely and cost-effective delivery of materials.
- Work closely with the Website Producer to enhance key landing pages, ensuring alignment with content strategies and customer journey goals.
- Oversee the Content Specialist in the creation and execution of high-quality content for organic, owned, and BTL channels.
- Monitor and adjust content schedules to align with campaign priorities, seasonal trends, and evolving customer needs.
- Coordinate with cross-functional teams, including the Media Manager and Website Producer, to ensure seamless delivery of planned content.
- Develop content briefs and guidelines, working with internal teams and external agencies to produce impactful campaigns.
- Define measurable goals and success metrics for all content initiatives and campaigns.
- Use analytics tools (e.g., GA4, LookerStudio) to measure and report on performance across websites, emails, BTL campaigns, and other channels.
- Present insights and actionable recommendations to stakeholders, refining strategies based on performance data.
- Regularly review customer engagement metrics to identify trends, opportunities, and areas for improvement.
What you’ll bring
- 5+ years of experience (travel, tourism or hospitality sectors preferred) in content planning, strategy, or optimisation, with proven success in managing content-driven conversions.
- Demonstrated ability to lead content planning processes, including the development of schedules and calendars.
- Expertise in customer journey mapping and content alignment to drive engagement and conversions.
- Proven ability to develop and execute BTL marketing campaigns, including direct mail and promotional material.
- Strong knowledge of SEO best practices and analytics tools (e.g., Google Analytics, LookerStudio).
- Advanced project management skills, with experience coordinating cross-functional teams and external agencies.
- Exceptional writing, editing, and communication skills, with a strategic mindset.
- Experience with data governance practices and data quality management.
- Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate others.
- Experience working in a fast-paced, results-oriented environment.
- Flexibility to travel to NRMA properties or external partner locations as required
- Flexibility to work outside standard hours during major campaign launches or events
What’s in it for you?
At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!
- Progressive flexibility, leave and well-being benefits to help you balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.
Know you belong
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. We welcome people from First Nations and all walks of life and embrace unique perspectives.
While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:
- We made the 2022 AFR Boss Best Places to Work List
- Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
- Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
- Certified as a Family Inclusive Workplace
- Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer, 2022 AWEI Most Improved Employer and 2024 Gold Employer
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference? Apply now! We cannot wait to hear from you!
As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.
Similar jobs
Salary
Location
Coles Bay
Department
Activities
Location
Coles Bay
Brand
Freycinet Lodge
Job Type
Casual
Description
Find you balance in this casual role, work and live by the beachStaff accommodation and meals package availableWhat you’ll do:We are seeking an enthusiastic and experienced Kayak Guide to join our tea
Reference
ffe0f7ac-03e4-462b-9a30-4a4b585d6f91
Expiry Date
01/01/0001
Author
Lisa SmithAuthor
Lisa SmithSalary
Location
Sydney Olympic Park
Department
Digital and Marketing
Location
Sydney Olympic Park
Brand
My NRMA
Job Type
Full-time
Description
As the Senior Manager Experience Design, you will lead the strategic direction and delivery of exceptional customer experiences across digital channels and broader service ecosystems. Reporting to the
Reference
6975d85e-704a-4494-a570-cd9010a7737a
Expiry Date
01/01/0001
Author
Lisa SmithAuthor
Lisa SmithSalary
Location
Mon Repos
Department
Housekeeping
Location
Mon Repos
Brand
NRMA Parks and Resorts
Job Type
Casual
Description
Come and join our team where everyday is a holiday. Live and work local at Mon Repos! We have Casual opportunities available, to support the team as we enter into our busy holiday period! Reporting
Reference
e7fe95ee-f44a-4633-8132-ed463d33c1f8
Expiry Date
01/01/0001
Author
Lisa SmithAuthor
Lisa SmithPosts

Teaser
LIfe at the NRMAContent Type
BlogsPublish date
08/22/2025
Summary
At the NRMA, our frontline is the heartbeat of our member experience. Every call, every conversation, and every interaction is about more than just solving a problem – it’s about creating a genuine hu
+1.jpg)
Teaser
Company UpdateContent Type
BlogsPublish date
07/18/2025
Summary
You might think towing is all about big rigs and heavy lifting. But for our Tow team, it’s about thinking smarter, not just bigger. That’s why they’ve rolled out a fleet of purpose-built cradle trucks

Teaser
Recruitment Hints and TipsContent Type
BlogsPublish date
07/11/2025
Summary
At the NRMA, we’re not just talking about Reconciliation - we’re living it. From recruitment to retention, we’re working hard to make sure First Nations Australians feel welcome, supported, and empo

Teaser
AdvocacyContent Type
BlogsPublish date
04/30/2025
Summary
Job interviews can be nerve-wracking, but knowing what to expect can help ease your mind and set you up for success. Whether you're preparing for your first job interview or looking to refine your app