What you’ll do
We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance.
We are seeking a highly experienced Senior Digital Marketing Manager to lead and develop our digital marketing strategy. In this results-oriented role, you will be responsible for overseeing all aspects of our digital marketing efforts, from paid media and marketing automation to data analysis and campaign management. You will play a critical role in maximizing website conversion performance, increasing member lifetime value, and driving member retention through strategic lifecycle marketing initiatives. You will also:
- Develop and implement a comprehensive paid media strategy across various channels, including search engine marketing (SEM), social media advertising, and display advertising.
- Manage agency relationships, ensuring they deliver high-quality work that aligns with our overall marketing strategy and budget.
- Analyze website traffic data and user behavior to identify areas for improvement and optimize website conversion performance.
- Develop and implement a robust marketing automation strategy to nurture leads, personalize member journeys, and drive engagement.
- Select, manage, and optimize digital marketing platforms and tools to ensure efficient campaign execution and insightful data collection.
- Establish and maintain data governance best practices to ensure data accuracy and integrity across all marketing channels.
- Leverage data analytics to measure campaign performance, identify trends, and inform strategic decision-making.
- Develop, manage, and optimize data-driven marketing campaigns to achieve specific business objectives, including member acquisition, retention, and lifetime value growth.
- Lead the development and execution of a comprehensive member retention and lifecycle marketing strategy.
- Stay up-to-date on the latest digital marketing trends and technologies.
- Collaborate effectively with internal stakeholders across various departments, including sales, product, and customer service.
What you’ll bring
- 5+ years of experience in digital marketing leadership with a proven track record of success.
- In-depth knowledge of paid media strategy, including SEM, social media advertising, and display advertising.
- Solid understanding of marketing automation platforms and their application in driving customer engagement.
- Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
- Experience with data governance practices and data quality management.
- Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate others.
- A strategic thinker with a strong understanding of customer journey mapping and lifecycle marketing principles.
- Experience working in a fast-paced, results-oriented environment.
What’s in it for you?
At Parks & Resorts we are not just about discounts (although you do get these too). We know everyone leads a life of their own and regardless of what stage you are at we have something to suit!
- Progressive flexibility, leave and well-being benefits to help you balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- “ME” day – one extra day of paid leave per year, called a ME Day, to use at any time during the calendar year
- Market leading 18 weeks paid primary and 4 weeks paid secondary parental leave entitlements
- Discounts on all NRMA insurance products including car, home & travel
- Grow or progress your career and move around the country or across the NRMA Group's business with us.
Know you belong
At NRMA Parks & Resorts we celebrate and welcome difference and work together to create an inclusive workplace where our people feel respected, heard, valued and connected no matter what background or experience. We welcome people from First Nations and all walks of life and embrace unique perspectives.
While we continue to commit to an inclusive, equitable and diverse workplace we are proud of our key achievements to date:
- We made the 2022 AFR Boss Best Places to Work List
- Recognised by Reconciliation Australia for our ‘Stretch’ Reconciliation Action Plan
- Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality 2023-2025
- Certified as a Family Inclusive Workplace
- Awarded 2023 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference? Apply now! We cannot wait to hear from you!
Company Description
- Are you a strategic marketing leader with a passion for driving growth through data-driven decision making?
- Do you thrive in a fast-paced environment where you can leverage multiple marketing channels to achieve ambitious goals? If so, we want you on our team!
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery.
Owned by the NRMA Group, one of Australia’s most trusted brands and its largest Member-owned organisations, we have a large team across our holiday parks, resorts and support office who love what they do, all working together to make holiday magic. Because creating unforgettable holidays is not just our job – it’s in our nature.
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