Marketing Manager, Motoring

We’re one of Australia’s most trusted brands. Being Member-owned, every decision we make has people and our community at its heart. From our legendary Roadside assistance to electric vehicle charging networks, holiday parks and lodges, car rentals, and harbour transport and ocean cruising we are striving to make a difference that contributes to a brighter shared future for all Australians.

Forget what you thought you knew about the NRMA – take a look on the inside and you’ll discover that life with us is more than just a job – it’s your chance to make a difference together.

In this exciting 12 month fixed term contract, you will drive strategic marketing solutions to help NRMA achieve objectives and targets, specifically in relation to our roadside and motoring portfolio. The role is responsible for leading the annual marketing plan for motoring products, and other roadside initiatives as required, to achieve demand (lead generation), acquisition & retention targets.

This role works with the business stakeholders to assist on the creation of compelling offers, propositions & communication channels to meet these targets and by developing and executing best in class marketing campaigns within the marketing budget. Enjoy working 4 days a week – 2 WFH and 2 in the office.

What You'll Do

• Manage the product portfolio communications platform across Media, Comms and Creative
• Work with Product Managers and Sales & Operations team to develop and test compelling product propositions, offers and channel mix as part of product proposition
• Develop segmented campaigns or testing based on prior learnings and identified opportunities
• Work closely with the Data team to use data analytics and test and learn methodologies across media and owned channels to help direct future campaigns
• Development and overseeing of end-to end batteries and other roadside/motoring products marketing campaigns across all relevant media channels
• Maintain spend within batteries and other motoring products budget for annual business planning approval

What You'll Bring

• Tertiary level qualification in marketing or business
• 5+ years’ experience specifically in marketing
• Exceptional stakeholder management skills at all levels
• Experience in developing annual marketing communications plans and reports
• Experience in budget preparation and tracking
• Experience managing cross functional teams
• Strong numerical and analytical skills
• Strong influencing and persuasion skills
• Ability to develop strategic plans and drive the marketing strategy agenda for portfolio
• Ideally experience with Google Looker Studio, META and / or Braze but not essential

What's in it for you?

At the NRMA we aren’t just about discounts (although you do get these). We know everyone leads unique lives, and it’s about those things that add up to make life both at work and outside of work just right for you.

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
• Complimentary myNRMA membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Discounts on all NRMA insurance products including car, home & travel
• Opens the door to other opportunities across the NRMA Group

At the NRMA inclusion and diversity are part of our DNA. Together, we continue to build an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. It fuels our innovation, promotes flexible ways of working and connects us closer to our members and the communities we serve.

• We made the 2022 AFR Boss Best Places to Work List
• Recognised by the Workplace Gender Equality Agency as an Employer of Choice for Gender Equality
• Certified as a Family Inclusive Workplace
• Awarded 2022 Australian Workplace Equality Index (AWEI) Bronze Employer & 2022 AWEI Most Improved Employer

Successful applicants will be required to complete pre-employment checks.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.